SEO · Technical · Content · Migrations
We help brands stay visible by adapting SEO strategies for how search is evolving, not how it used to work.
Large language models were trained on the web. The pages they learned from were, in large part, pages that ranked well. Technical authority, structured data, content depth - these remain the signals that make a source trustworthy to both search engines and AI systems. Strong SEO is a prerequisite for AI search visibility, not an alternative to it.
We’ve been doing this for decades, through every major shift from Panda and Penguin to mobile-first indexing and the helpful content era. We apply the same discipline to SEO as we do to AI-driven search, because both are driven by the same underlying principles.
Crawlability, indexation, Core Web Vitals, structured data, log file analysis and more. The unsexy work that makes everything else land. We go further than most audits - into server logs, crawl budgets, JavaScript rendering and the edge cases that automated tools miss.
Content strategy, topical authority mapping, on-page optimisation and internal linking architecture. We work with content teams as strategists, or we write the content ourselves. Either way, the output is grounded in data.
Platform migrations, redesigns, domain consolidations, international rollouts. Migrations done badly can destroy years of organic visibility overnight. We've migrated complex, multi-language, high-traffic sites without ranking loss.
Hreflang architecture, ccTLD vs subdomain vs subfolder strategy, localisation versus translation, international link building. If you're expanding into new markets or cleaning up a legacy international structure, we're here to help.
Category architecture, faceted navigation, product page optimisation, crawl budget management at scale. We work primarily in Shopify Plus and enterprise Magento/Shopify environments, but we've worked across all major ecommerce platforms.
Manual penalties, algorithm-driven visibility loss and site reputation issues can have a direct impact on performance. Recovery work is where experience matters most - diagnosing the root cause rather than treating symptoms.
We start with a comprehensive technical and content audit. Not an automated report - a manual review of the site, the crawl data, the analytics and the log files. We want to understand what the site is doing and what it should be doing.
A prioritised roadmap with clear impact projections. We score every recommendation by effort and expected return, then prioritise them so your team knows what to hit first. No 100-page documents with no clear starting point.
We work alongside in-house developers, marketers and content teams, or in many cases we can implement changes ourselves. We follow through until recommendations are live and we can measure the outcome.
Tell us what you're working on. We'll tell you honestly whether we can help — and scope a proposal within a week.