Meet the team

Ian Pereira

Ian began his SEO career in 2006, launching a football social bookmarking site that quickly gained traction and sparked a passion for search. After early in-house roles in property and travel with TUI, he joined Golley Slater in 2010, where he led successful campaigns for brands such as Center Parcs and Cotswold Outdoors before heading up the agency’s SEO department.

In 2012, Ian moved to Ayima, the UK’s leading technical SEO agency at the time, driving performance for major fashion and iGaming brands including Arcadia, Betfair, Coral, Ladbrokes and William Hill. Promoted to Head of SEO in 2016, he helped redefine the agency’s offering and mentor the next generation of consultants.

After moving back in-house with loveholidays to build the strategic SEO foundations behind its rapid growth, Ian launched position1.io in 2022 to bring his technical expertise and commercial experience to ambitious brands seeking meaningful growth.

Adam King

Adam has been passionate about SEO and digital marketing since the late ’90s, when he built his first website in Dreamweaver and promoted it using tips from forums and newsletters. That early interest led to his first professional SEO role in 2002 at a B2B publishing house, where he progressed from junior consultant to Online Marketing Manager. During this time, he led a search marketing team of up to six, managed offshore staff, and oversaw SEO for more than 150 B2B and B2C sites across multiple business units until 2012.

Since then, Adam has worked in agency roles before joining Ayima in 2016, where he served as one of four SEO Directors. In this role, he led strategy and delivery for high-value clients, built long-term relationships, and designed integrated SEO approaches to enhance visibility and performance. Alongside this, he delivered training and supported team development.

With a career spanning over two decades, Adam has become a well-rounded SEO specialist with deep expertise in technical SEO, strategy, and management, and he remains driven by a passion for adapting to the fast-evolving search landscape.

Nicky Applegarth

Nicky began working in the digital industry back in 1999, in the formative days of website builds and early online marketing. What started as a hands-on role focussed on account and project management quickly developed into a career centred around client services, operations and agency leadership. Over the years, Nicky has played a key part in guiding agencies through periods of rapid growth, helping to sharpen their operations while building long-lasting client and partner relationships.

At Ayima, where she spent more than a decade, Nicky managed some of the agency’s most complex accounts and projects, driving meaningful performance for a roster of high-value clients. With a career shaped by streamlining processes, fostering strong partnerships and leading teams in fast-moving environments, Nicky brings a blend of operational rigour and commercial focus. Her passion lies in building the structures that allow creativity and performance to thrive, and in helping agencies and brands achieve sustained growth.